How to Make a QR Code for Your Business (That Actually Scans)
Practical tips for QR codes on menus, flyers, shop counters and business cards — size, contrast, testing and what to link to.
Decide what the code should open
Good choices are your menu, a WhatsApp chat link, your Google review page, a booking form or a product page. Link to a page that works well on a phone, because that is where every scan happens.
Track who scans it
Add campaign tags to your link with the UTM link builder before creating the code. Your analytics will then show how many visitors came from the flyer or the shop counter.
Create and download
Paste the link into the QR code generator and download the image. Shorter links produce simpler codes that scan faster and survive small print sizes.
Print it so it scans
Print the code at least 2 × 2 cm, larger for posters read from a distance. Keep strong contrast — dark code on a light background — and leave a clear margin around it. Avoid glossy surfaces that reflect light.
Always test the printed proof with two or three different phones before printing hundreds of copies. You can also check it with the QR code scanner.