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Image guide

JPG vs PNG vs WebP: which should you use?

There is no single best image format for every situation. The right choice depends on whether you need transparency, lossless quality, small files or broad compatibility.

JPG

JPG is a practical format for photographs and other complex images. It uses lossy compression, so quality can decrease as files are compressed repeatedly.

PNG

PNG is useful when transparency or lossless image data matters. It can be larger than JPG for photographs.

WebP

WebP is designed for efficient web delivery and supports both lossy and lossless compression. It is a strong default for many modern websites.